Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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GCMMF marketing strategy is to understand the consumer needs, develop products that provide superior value at fewer prices. Amul can also incorporate advertising in its operations, especially exploring into the emerging internet and social media marketing trends. There are certain strategic factors, which are with a long-term mission, and some need to be addressed in the short term.

Another weakness is that some of the products are very unpopular and cannot compete with other players; this weakness is in terms of frozen products, which are considered low in quality.

The opportunity to grow the brand in small towns and other geographies is immense. Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc.

The local competition in the international markets as well as emerging competition in the local market from international brands is a threat to the operations of Amul.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

It is its distribution channel, which has made it so popular. The Brand Amul is a movement in dairy cooperative in India. The second reason is that the Indian consumer – especially the affluent urban consumer – is consuming more aamul products, which bring in bigger profits for dairy companies than raw milk.


Fluctuating inflation rate in India can affect the market of Amul, as it directly affects the purchasing power of the customers. The main aim to xwot up the board was to accelerate the pace of dairy development in the country and attract new investments.

Strengths and opportunities are fundamental and weaknesses and threats are transitory. Cheese 6Amul 2.

Retrieved July 28,from http: Headquartered in Anand Gujarat has an annual turnover of 5. But while Amuul per capita demand is going up 4. Adding to that is the margins in Milk are thin and maintaining margins becomes difficult given price changes and growing needs of farmer community. The reasons why the industry has huge potential for attracting new foreign investment are: Milk products create an inherent weakness, which is perishability.

The producers only supply to such established brands due to their reach and ability to maximize profits. GCMMF has shown a tremendous commitment to the floodwater situations.

Because of such reasons the final price of the product goes below the prices prevailing in the Indian Market. Top Companies Lists Economic slowdown and inflation can affect business. Hence, the anwlysis has thus given a deathblow to the caste system in its own way. Efficient control and coordination of the network 3. The margins are enough Flexibility of product mix: Technology and transportation remain basic weaknesses which mar the efficiency of the entire supply chain.

Short listed Applicants are called for personal interview. Investment and resources It becomes that much important for them to have a good distribution.

It has developed an excellent distribution channel to provide its products to the consumers.

Amul SWOT Analysis | Competitors & USP | BrandGuide | MBA

There are increasing incidents of chemical contaminants as well as Quality: However this type if system is yet to evolve in India. Pin It on Pinterest. The declining economic conditions all over the world can result in losses for Amul. Concluding the analysis, it can be observed that Amul holds a strong position in the market, is not facing any kind of analyssi threats and can still expand its operations by taking advantage of the opportunities.


This unit has invested so many rupees in the structure of organization. The market is large enough for many to carve out their niche.

The dairy industry holds great potential for investment in India aamul promises high returns to the sot. The core strategy is to further consolidate the operations in existing markets which includes Kolkata.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay Example for Free

India’s per capita consumption of milk at 97 litres a year is way below that of western countries like the US, which boasts per capita consumption of litres per year, or the EU, which consumes litres per capita per year. Your email address will not be published.

GCMMF has an excellent distribution. Amul has often had a special connection with the film industry. Some suggestions in this case would be to increase productivity by using cost effective manufacturing techniques. Today milk vendors are occupying. Although the matrix is not exhaustive and does not include all market leading companies, it still shows wsot the gaps are and the critical success factors.