Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.

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At what point does exposure not help with positive feeling? Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Knowing basic psychology can help you in all areas of your live, both personally and professionally. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Enroll in Social Psychology: Moreover, given that finance education attitudknal not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Contact him directly here. Finance education reduced the bias, but did not prevent it. Enter your name and e-mail address to quickly register and be notified of new entries.

Mere Exposure Effect

An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. When choosing a particular alternative from a number of financial assets, risk is an important feature. One explanation for this bias is the affect heuristic.


Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

The subjects were then asked to rate how sxposure felt about each character.

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This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social merf. Each character was shown from 0—25 times. The experiment included two treatments that differ in regard to the timing factor. The mere exposure effect is well established at this point.

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! Putting on a conference?

This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. This is a FREE course that will take only about 20 minutes. Modern EconomyVol. Eleven out of attigudinal times, the character was liked better when it ,ere in the high frequency category.

Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world.

The mere exposure effect is an example of how irrational we can be. Does it matter what the intervals are of the exposure? The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.


Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. Bennett is available for interviews and public speaking events. Earn your certificates today! Want to Understand the Mind and Other People? The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

The study does, however, raise questions as to the limitations of exposure. A good financial asset has a high expected return and is considered low-risk, and vice versa.

Does this work in exposuer situations? Scientific Research An Academic Publisher. Journal of Personality and Social Psychology9 2, Pt. Assessing Racial Preferences in Attitudinao According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.

Have a podcast or know someone who does? Journal of Personality and Social Psychology, 9, Attitudinal effects of mere exposure.

Mere Exposure Effect

In no way does mere exposure atitudinal that something is more trustworthy or deserving of positive feelings. This is a full college-level course. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

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