Jill Dyche, CRM. Relacje z klientami, Helion ; Stachowicz-Stanusch Agata, CRM. Przewodnik dla wdrażających, Agencja Wydawnicza PLACET Download the jill dyche crm book in PDF file format for free at jill dyche crm handbook pdf, jill dyche crm relacje z klientami pdf, jill dyche crm, jill. You can download any book by jill dyche in PDF for free at jill dyche blog, jill dyche bio, jill dyche crm handbook, jill dyche crm relacje z klientami.
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Then you need to read this book! Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement Praise for The CRM Handbook “Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed?
Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.
Those needs will evolve, of course, but companies will always need the basics that have been discussed. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution.
I view the book as having multiple benefits. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization. It’s also usefulto know what can go wrong and the potential affects of such missteps. Too few authors level with readers about pitfalls! Terms were well explained so that someone with no prior CRM experience could easily understand the text.
Her writing communicates subjects and topics in a very easy to understand way. At times, I felt like I was listening to her speak or discussing a subject. Joll is a good communicator! Jill did a very good job of covering all subject areas on the different topics of CRM.
Crm.rlacje am most impressed with Jill on pointing out all the possible mistakes and creating ‘lessons learned’ advice which most authors frequently omit. This book is a manager’s best friend, providing both a primer dyce a how-to guide to defining and implementing Customer Relationship Management.
The various roles CRM plays in business, and why it’s more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way “We read this book at a time when we were relooking at our customer information strategy.
One of the first things I had to do was ban the term ‘CRM’ from the project because of the vendor and industry hype and the confusion it created within the team. Jill’s book provides a strategic look at the topic from both a business and IT perspective. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused jkll. And yes we are once again using the term ‘CRM’. This makes her uniquely qualified to write about how it should all come together.
The reader will be rewarded with advice drawn from real-world experience-both successes and failures. I shudder to think at the dollars that have been wasted over the years on CRM projects and how much will be wasted in the future by executives who won’t read The CRM Handbook. That’s the challenge and the sole goal of Customer Relationship Management. This book is written for those who are time-constrained and quick on the uptake-everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM crm.relcaje.
The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate.
Customer Relationships Building and Interpersonal Communication (09 40 00)
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