ENLIGHTENED EXPERIMENTATION THOMKE PDF

Enlightened Experimentation: The New Imperative for Innovation; Stefan Thomke ; Harvard Business Review, Feb. , pp. This article, by a Harvard. Harv Bus Rev. Feb;79(2) Enlightened experimentation. The new imperative for innovation. Thomke S(1). Author information: (1)Harvard Business . Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke Experimentation lies at the heart of every company’s ability to innovate.

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The Essentials for Enlightened Experimentation – HBS Working Knowledge – Harvard Business School

Determine what experiments can be performed in parallel instead of sequentially. Remember that new technologies emerge and evolve continually. Also, mistakes often occur when you don’t control variables that could diminish your ability to learn from the experiments.

High-fidelity experiments typically more expensive are best suited later to verify the product.

Organize For Rapid Experimentation Examine and, if necessary, revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation. But achieving that requires a thorough understanding of the link between experimentation and learning. Consider using small development groups that contain key people designers, test engineers, manufacturing experimenation with all the knowledge required to iterate rapidly.

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Well-designed tests have clear objectives what do you anticipate learning? The challenges are managerial as well as technical:.

Enlightened Experimentation: The New Imperative for Innovation. – Free Online Library

Do not assume that a new technology will necessarily replace an established one. Today’s new technology might eventually replace its traditional counterpart, but it could then be challenged by tomorrow’s new technology. When variability can’t be controlled, allow for multiple, repeated trials.

Acknowledge the trade-off between cost and fidelity. Parallel experiments are most effective when time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments. Combine New And Traditional Technologies Do not assume that a new technology will necessarily replace an established one.

Don’t forget the basics of experimentation. The challenges are managerial as well as enlghtened Usually, new and traditional technologies are best used in concert. Learn about fresh research and ideas from Harvard Business School faculty. New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative.

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Enlightened experimentation. The new imperative for innovation.

Interested in improving your business? Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in the development process and advance knowledge significantly.

Experiments of lower fidelity generally costing less are best suited in the early exploratory stages of developing eblightened product. HBS associate professor Stefan Thomke explains. Sign up for our weekly newsletter. In the past, the high cost of experimentation has greatly impacted many firms’ ability to successfully innovate.